This is a first post in a GA4 Guide series.

Google has just introduced the new Google Analytics 4 (GA4), what was previously known as Google Analytics (App+Web). We've been using the new GA4 for a while know, let's take a look at the newly introduced features and reports.

Home

Home report gives us a general overview of the most vital metrics in the Google Analytics Property. That includes Users, New users, Average engagement time, Total revenue as well as some real-time data (Users in last 30 minutes, Users per minute, Top countries). As before, you get automated Insights (e.g. week-over-week performance or engagements stats).

Home report in GA4 Interface

More importantly though, the Home report addresses the essential questions about your website, right on the first screen:

  • Where do you new users come from?
  • What are your top campaigns?
  • Where are your users visiting from?
  • How are active users trending?

Real-time

Real-time report in GA4 Interface

Acquisition

Overview

Acquisition report in GA4 Interface

User acquisition

User acquisition report in GA4 Interface

Traffic acquisition

Traffic acquisition report in GA4 Interface

Engagement

Overview

Engagement report in GA4 Interface

Events

Events report in GA4 Interface

Pages and screens

Pages and screens report in GA4 Interface

Monetization

Overview

Monetization report in GA4 Interface

Ecommerce purchases

Ecommerce purchases report in GA4 Interface

In-app purchases

In-app purchases report in GA4 Interface

Publisher ads

Published ads report in GA4 Interface

Retention

Overview

Retention report in GA4 Interface

Demographics

Overview

Demographics report in GA4 Interface

Demographic details

Demographic details report in GA4 Interface

Tech

Overview

Tech overview report in GA4 Interface

Tech details

Tech details report in GA4 Interface

Events

Conversions

Conversions report in GA4 Interface

All events

All events report in GA4 Interface

Analysis

Analysis Hub

Analysis Hub in GA4 Interface
Analysis Template Gallery in GA4 Interface

Audiences

Audiences configuration in GA4 Interface

User Properties

User Properties configuration in GA4 Interface

Debug

Debug configuration in GA4 Interface